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Swedish imam launches street campaign to counter far-right narratives ahead of elections

Catherine Wells 10.09.2026

By setting up a simple table with flyers and offering his time

Kashif Virk, a Swedish-born imam, stood outside a major shopping mall in Malmö on a cloudy Tuesday afternoon, handing out flyers and inviting passersby to ask him any questions about Islam. The initiative, part of the Ask-a-Muslim campaign, aims to foster dialogue and combat rising anti-Muslim sentiment as Sweden approaches national elections. For years, far-right groups in Sweden have spread misinformation about Muslim communities, portraying them as threats to national identity and security. Virk’s effort seeks to challenge these stereotypes through direct, personal engagement in public spaces. Building bridges through open conversation The Ask-a-Muslim campaign, which has operated in various Swedish cities for several years, encourages citizens to move beyond headlines and stereotypes by engaging in honest conversations with Muslims. Virk explained that many people have genuine curiosity about Islamic beliefs and practices but lack access to reliable sources.

By setting up a simple table with flyers and offering his time, he creates a low-pressure environment where questions about faith, integration, and daily life can be addressed openly. Participants have asked about everything from prayer routines and dietary rules to views on democracy and gender equality. Virk emphasizes that the goal is not conversion but understanding, believing that personal interaction reduces fear and prejudice more effectively than any political speech. Can dialogue truly counter extremism? While Virk acknowledges that his street efforts alone cannot erase deep-rooted racism or stop extremist propaganda, he argues that consistent, grassroots engagement builds resilience against hate. He points to feedback from participants who say their perceptions shifted after speaking with him, noting that even brief interactions can plant seeds of doubt in prejudiced views. Local organizers report increased attendance at campaign events in recent months, correlating with heightened political rhetoric around immigration and identity.

Still, Virk stresses that lasting change requires broader societal commitment

Still, Virk stresses that lasting change requires broader societal commitment, including media responsibility and educational reform, to complement individual acts of outreach. Frequently Asked Questions What is the main goal of the Ask-a-Muslim campaign? The campaign aims to dismantle stereotypes about Muslims by facilitating direct, respectful conversations between the public and Muslim volunteers in everyday settings.

How do people typically respond to the imam’s street outreach? Most passersby react with curiosity or openness, often stopping to ask questions about faith, culture, or integration, though some express skepticism or hostility.

Does the campaign receive support from local authorities? While the initiative operates independently, it has occasionally collaborated with municipal intercultural programs, though it does not rely on government funding or endorsement.

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